Converse is jumping high...

The brand with the most classical sneakers, everybody had when he was young and now again, not only in one color but in at least 3, what reminds me that I need a new pair again. Having huge success all over the world already anyway, they now got Carlos Diez, the long bearded spanish designer got into their boat. He created a collection for them recently, which is distributed in selected shops in Barcelona like Kwatra in Boulevard Rosa & in Born. Go there it's worth seeing the collection of monster, of whom a big picture in the store is displayed:)

Another thing is that the Vice president of global design of Nike John Hoke just quit and went to Converse. Read more...

So hands up for Converse; they are jumping high, higher......

Shops promoting Shops; finally they start loosing their uptightness

Finally they start loosing their uptightness. I looked at some cool shoes at Lurdes Bergada the other day and I was wondering how much they were, so I looked down at the little sign below the mannequin. There were prices for the shirt, the jeans but where were the fucking shoes. Ahhhh I had to look further down than I saw that there was now price but they wrote a little note where to get the shoes. So even between shops they start cooperations and not this uptightness as it used to be. Thumbs up for that. Now the shops start realizing that it is about interactivity....

Adidas is going fast...

Just walking down Passeig de Gracia in Barcelona, I came across the Adidas store and saw that they are having a new cooperation on. It's Porsche Design, the German car brand well known for their huge sunnys, just designed a mobile phone and now they are cooperating with Adidas. That's quite cool. Their stuff is more going in the direction of elegant sports wear for the older sophisticated generation as we saw with Stella McCartney. For my sense I think it's a bit lame, but I don't think I am their target. They have a driving, tennis, golf and running section. I would take the driving one that's where they are the fastest and maybe there is a Adidas Porsche which I could image as a retro one in frog green and everywhere the Adidas flower...uhhhhlalalalalalala

Bernhard Willhelm for nails

Another funny Bernhard Wilhelm collaboration together  with Uslu Airlines was the launch of a nail polish line. It was anounced at the end of November 2007 and is available in three colours: 

• gold-metalic aka knock knocke
  
• Blue-metallic aka royal airforce
• red-metallic aka heliport de paris

So get your nails clean for the new fashion nail polish. Hands up!!!

Pump it up!

They are back! The most classic Reebocks are going in a second round. The shoe, with which Dee Brown won the Slam Dunk title in 1991 for the Celtics, is coming back in cooperation with the New Yorker sneaker label Alife. This time the shoe will released covered in neon-orange, neon-yellow and white totally in tennisball felt and is limited on 48 pairs. The project called "The Ball Out" is hand made and just distributed by Alife. I met the guys at BBB quite arrogant slamers but still I need their schoes....

Don't spice up your life

More seen with a smile than a serious collaboration was at the beginning of November 2007 the Victoria Secret fashion show in LA. The Spice Girls presented their new CD "Greatest Hits" with a show as trashy as usual, the only difference being that you could spot a smile on the lips of Victoria Beckham. The extremly special special edition of the CD is only available in Victoria Secret shops. If I would be a girl, this would put me off from going to any Victory secret stores l at least till this campaign is over. The Spice Girl fans might go there and buy the CD, but they can't identify themselves with the brand, so this cooperation is fucked. Dear Spice Girls the final enemy has defeated you a long time ago and you won't get a new live. Sorry ladies: Game over....

Marimekko: The master of controversy collaboration

"Collaboration is the buzz word at the minute, especially for the finnish designer Marimekko, who will launch a campaign for H&M and Manolo Blahnik in spring 2008. Being two completely in different price ranges operating brands, you will ask yourself "are these collaborations of advantage for every participating party?" For sure the typical H&M customer will celebrate the announcement of the collaboration of the swedish brand with Marimekko and when they hear that he launches an campaign for "Sex in the City star" Manolo Blahnik at the same time they will be even more happy. Juhuuuu.... On the other hand the Manolo Blahnik costumer mostly doesn't shop at H&M, but they will associate the cooperation with charity: little kids should be able to afford him one time as well, the sophisticated Manola lady will think. Without any doubts I think that these collaborations are an enormous jump for Marimekko, showing that he can design for both luxury and premium brands. Don't you think that will make him more attractive on the market and he will be the one to throw the biggest party from all of them? Go Marimekko go...I wanna rock your party....Lalalalalaaaaaaaaa