Adidas, Adidas, Adidas

Adidas: the brand living from cooperations? Starting with their retro design in the early eighties with the hip hop gurus Run DMC on board and the till now most sold sneaker ever, made the brand more powerful. I bet you had at least one pair as well and jumped around in the club to banging hiphop beats!? Till now the hip hop urban street wear is represented by hip hop stars, like Missy Elliot, having her "Respect me" collection on, being renewed every season. This cooperation makes the brand strong having someone from the music industry to lead a big series of Adidas products. Adidas is more intelligent than I thought having so much variety in their cooperation. Nike on the other hand are dumb cause they are not getting design support from anyyyyyyyyyyy famous fashionists or icons. Of course it has famous athletes making advertisements for them and role models wearing their sportswear, but no designer jumped in the boat and put his hands up for them. To sad to be true I would say, that is the reason why the "Just do it" guys are far behind with sales, image and so on and they are still not getting it and stick stiff to their plan. Even brands like Puma get Alexander McQueen to design sneakers for them tuning their image. 

Stella McCartney designed a collection for Adidas having a huge impact on the image and changing it completely. She created a sportswear line being elegant and sexy on the couture basis, having a gym kit, which is to nice to go running in the forest with, but to present it in gyms and dance studios. I already saw some nice MILFs running on the street, you just wanna run after them. "rrrrrrrrr" Yohji Yamamoto is another name on the list, which created a complete change in brand perception of Adidas. The Y-3 series is soooo extreme nice I just bought red funky retro sneakers the other day.

Nevertheless the real athletes are far out out sight. This is the huge different between Nike and Adidas, ranking the brand with collaboration advantage well used number one. Nike you don't get it: A cooperation in the sportswear industry as well leads to completely new brand image. Little suggestion to the Nike fraction: "Boys just do it!" or all your guys will leave like head designer John Hoke.

Flood the stores...

I only know soooooo little people who could gather some pieces of their collection. Even I never got anything and that pisses me of. Ahhhhhhhhh......

The thing Karl dindn't like about the collaboration never changed, the quantity produced was never sufficient. Is H&M afraid not to sell all when they produce more or do they just always want to be in the media for being sold out within hours.That is just so ridiculous guys, but even more ridiculous is that all people are running there like little dogs. So people wake up: "They just want to promote themselves, not do anything good for you." Producing designer clothes for cheap is one nice thing, but producing them in quantities that only a few percent of the people really being interested in the clothes are able to buy them is the other thing. "This is snobbery, crated by anti-snobbery", Karl Lagerfeld called it and I agree.

The upcoming spring the finnish fashionist Marimekko will design some of his freaky 80's style clothes for Hennes & Mauritz. Funny that in the same time a collection of him for Manolo Bhlanik will be released. Did it happen per accident or is there another McGuyver trick behind it?

H&M and its Collaborations

November 2005 H&M had someone new to cooperate with. It was the up-coming designer Stella McCartney, and again the collection was sold out in record time. The same shit every time, nobody got anything. That just sucks. From now on every november there was a new collaboration launch between H&M and a designer. 2006 Viktor & Rolf were the suprise. "It's a great opportunity to communicate our vision with such a large audience of H&M devotee", the designers Viktor & Rolf said. They choose the topic wedding and designed wedding dresses and suits. It was actually really nice cut and I wanted to get a suit as well, but I don't have to tell you what happend...

In March 2007 Madonna the diva number one was announced to design her own collection. Hands up, tits out Madonna is coming. "Madonna has an impressive feel for fashion and trends", stated Margareta van den Bosch regarding the collaboration, which was sexy as hell. Roberto Cavalli was the man november 2007, with his glam and tiger patterns he got into press, but I didn't even try to to go there...Eat yourself but not me!

Fuck You!

"We both had the same idea independently", Karl Lagerfeld said and as everybody expected, his modern and elegant collection was sold out within hours. So everybody was happy. No, only the H&M assholes were, not even Karl was, because he wanted to design a collection affordable for everybody. Though it was affordable for everybody, it was produced in such little quantity that most people couldn't even get hold of one single piece. "I find it embarrassing that H&M let down so many people", were his word as he anounced that he would never work with H&M again. So he was politely saying: Fuck You! Yeah Karl give it to them... 

Karl was the first to jump...

H&M really gets them all. It's unbelievable that the mass market brand of the older days with a low image got them all: Karl, Stella, Madonna, Roberto. That changed the brand and its image completely. H&M started the most famous series of cooperations between a low-class brand and a high-class designer in november 2004, when they first got Karl Lagerfeld into their boat. 

Intro

There is no doubt about amazing work can be produced by working solo, but the benefits of combining forces in today's society becoming more and more apparent. So put your hands up. Collaborations tend to change or improve the image of the connecting forces. What would Lennon be without McChartney? Where would H&M stand today without its collaborations with nameous designers? Do they cooperate to benefit us or to benefit their marketing and promotion concepts? Do they try to fuck us? What I can already tell you some of them do! Watch yourself!

Hi

First of all at this point I wanna say "HI" to all of you guys and girls reading my blog. I'm SuperSonic and as I'm extreme into Fashion and quite like the idea of researching news and infos on the internet I realized the new digital media of blogging and the way to present facts in a more easy and relaxed way. I came across a few bloggs before, some cool, some wiered and some just shit ones. So I decided to also jump into the boat and see what I can do with my blogg skills. The coolest bloggs I came across and I really would recommend: 

• The Styleslut, a underground storyteller
• High Snobiety, extreme cool releases
• The Zthing, hands up for the Kollegen

I decided to write about Fashion collaboration, because Collaborations tend to change or improve the image of the connecting forces. So why are they all fix and foxing with each other?