There is no doubt about amazing work can be produced by working solo, but the benefits of combining forces in today's society becoming more and more apparent. So put your hands up. Collaborations tend to change or improve the image of the connecting forces. What would Lennon be without McChartney? Where would H&M stand today without its collaborations with nameous designers? Do they cooperate to benefit us or to benefit their marketing and promotion concepts? Do they try to fuck us? What I can already tell you some of them do! Watch yourself!
Mittwoch, 5. Dezember 2007
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