Marimekko: The master of controversy collaboration

"Collaboration is the buzz word at the minute, especially for the finnish designer Marimekko, who will launch a campaign for H&M and Manolo Blahnik in spring 2008. Being two completely in different price ranges operating brands, you will ask yourself "are these collaborations of advantage for every participating party?" For sure the typical H&M customer will celebrate the announcement of the collaboration of the swedish brand with Marimekko and when they hear that he launches an campaign for "Sex in the City star" Manolo Blahnik at the same time they will be even more happy. Juhuuuu.... On the other hand the Manolo Blahnik costumer mostly doesn't shop at H&M, but they will associate the cooperation with charity: little kids should be able to afford him one time as well, the sophisticated Manola lady will think. Without any doubts I think that these collaborations are an enormous jump for Marimekko, showing that he can design for both luxury and premium brands. Don't you think that will make him more attractive on the market and he will be the one to throw the biggest party from all of them? Go Marimekko go...I wanna rock your party....Lalalalalaaaaaaaaa